Digital Marketing Blog
Latest insights, strategies, and case studies on Google Business Profiles, Local SEO, and AI trends.
Featured case study
Michelin Google Business Profile Case Study
See how Craig Burton and Michelin used Google Business Profile strategy to support the TyrePlus dealer network and build a stronger visibility framework.
Google Maps Lists Are Changing Local Discovery (And Most Businesses Don't Know It)
Google is shifting from profile-level optimisation to evidence-level optimisation. Conversational AI search (Ask Maps) and Google Maps lists (Trending, Top Lists, Local Gems) are pulling context from customer reviews, blog lists, photos, and third-party references to recommend businesses.
The Agentic Web & GEO: Why Google Business Profiles Matter More Than Ever
The way customers search is changing fast. In this video, we explore the rise of the Agentic Web, where AI assistants do more than search. They discover businesses, compare options, answer questions and may even complete transactions on behalf of users.