Founder-Led Google Business Profile Expertise in Thailand

CTB Digital Marketing grew out of more than a decade of hands-on work in Google Business Profile optimisation, local SEO, and web-to-store visibility. From independent Thai businesses to hospitality groups such as MBK and Layana Resort, the goal has stayed consistent: make every location easier to find, easier to trust, and easier for the right customer to choose.

That thinking was proven at scale during Craig Burton's four years leading digital platform and e-retail work for Michelin across East Asia and Oceania. The role centred on digitising dealer networks, improving store discovery, strengthening ratings and reviews, building web-to-store systems, and coordinating analytics, eContent, and retailer programmes across 14 countries. The Michelin zone became the strongest performer for additional O2O lead generation through Google Business Profile, with monthly organic leads growing from 90,000 to more than 1.5 million without paid ads.

Today, CTB applies that same operating mindset to Google Business Profile strategy, AI automation, and buyer-intent visibility. We build practical systems that combine GBP optimisation, review intelligence, workflow automation, reporting, and content alignment so single-location firms and multi-location brands can move faster, solve issues earlier, and turn local search demand into measurable commercial outcomes.

Craig Burton, Founder & CEO, and Chanidapha 'Katie' Burton, Founder & Director

With more than 25 years in marketing and over 14 focused on local SEO, Craig has worked across nearly every industry and market size, from Thai SMEs to Michelin's global network. His obsession is turning complex digital ecosystems into simple, repeatable systems that generate growth.

Katie co-founded CTB and helps lead the Thailand side of the business, keeping client relationships, local delivery, and day-to-day operations grounded in what Thai businesses actually need. Together, Craig and Katie keep every project hands-on, practical, and accountable.