Question 1

Is this just another marketing agency that will overpromise and underdeliver?

Accepted Answer

Fair question - the industry's full of them. You work directly with Craig Burton (not junior staff), we only onboard two new partners each month, and you start with a free audit. No pressure, just an honest assessment and real results.

Question 2

I'm not technical. Will this be too complicated for me?

Accepted Answer

Not at all. Our AI Employee Suite is built for business owners, not tech experts. Craig handles the setup, and you get a simple dashboard that shows what matters: rankings, leads, and revenue. Think iPhone-simple, not rocket science.

Question 3

How quickly will I see a return on my investment?

Accepted Answer

Most partners see improved rankings within 4-6 weeks and lead increases within 30 days. Automation takes effect immediately. You'll see missed calls captured on day one. ROI typically lands within 60-90 days.

Question 4

What makes you different from other SEO agencies?

Accepted Answer

Two things: we combine local SEO with business automation (most only do one), and you work directly with Craig, the same expert behind Michelin's profiles. No account managers, no junior teams, just proven expertise.

Question 5

What if I'm based in Bangkok - or anywhere in Thailand?

Accepted Answer

Perfect. We specialise in Thailand’s local search landscape and understand the regulatory requirements. You get localisation that generic international agencies miss.

Question 6

What makes this different from DIY tools?

Accepted Answer

Ten-plus years of Google expertise paired with enterprise-grade automation. This is the playbook we've used for 500+ locations in Southeast Asia, delivered as a managed service instead of another login.

Question 7

What's included in your Google Business Profile setup service?

Accepted Answer

We handle professional account creation, verification (all methods including postcard, phone, video), complete profile enhancement with SEO-optimised descriptions, category strategy, product/service listings, photo and video uploads, initial post creation, and a comprehensive 100-point audit. You get a fully optimised, verified profile ready to rank from day one.

Question 8

How do you approach Google Business Profile optimisation?

Accepted Answer

Our optimisation process addresses all ranking factors: primary and secondary category selection, keyword-optimised business descriptions, NAP consistency across citations, attribute optimisation, photo geo-tagging, post frequency and engagement signals, review velocity and responses, and Q&A management. We benchmark against Google's best practices and your top local competitors.

Question 9

What's your review management strategy?

Accepted Answer

We implement a complete reputation system: review generation landing pages with QR codes, smart routing (positive reviews to Google, negative to private feedback), daily monitoring, AI-assisted response drafting with human approval, negative review escalation workflows, sentiment tracking, and staff training scripts. Most clients see 3-5x more reviews within 90 days.

Question 10

Do you handle Google Business Profile setup for multi-location businesses and franchises?

Accepted Answer

Yes. We specialise in multi-location GBP management for franchise networks and retail chains across Thailand. Our Enterprise plan includes bulk setup, location-specific playbooks, centralised reporting dashboards, team training, and white-labelled support, with flexible per-location pricing from £25/month.

Question 11

How does your service differ from DIY tools or other agencies?

Accepted Answer

Three key differences: (1) You work directly with Craig Burton, the same expert behind Michelin's GBP strategy, not junior account managers. (2) We combine local SEO with business automation (missed call recovery, unified inbox). Most agencies only do one. (3) We specialise in Thailand's market with regulatory knowledge and bilingual support that international agencies can't match.

Question 12

What results can I expect from professional GBP optimisation?

Accepted Answer

Most clients see improved Map Pack rankings within 4-6 weeks, increased calls and direction requests within 30 days, and measurable ROI within 60-90 days. Our automation captures leads immediately. Missed calls get SMS follow-ups on day one. Growth depends on market competition, but our 3-month guarantee ensures you see tangible improvements or we keep working until you do.

Question 13

Do you specialise in Google Business Profile management for franchise businesses?

Accepted Answer

Yes, franchise and multi-location GBP management is our core speciality. We've managed hundreds of locations across Thailand for leading franchise brands including Michelin, and retail networks. Our Enterprise plan is specifically designed for franchise operators who need centralised strategy, location-specific execution, and consolidated reporting across their entire network.

Question 14

How do you handle GBP optimisation for multiple locations across Thailand?

Accepted Answer

We use a centralised playbook approach: HQ-level strategy development, location-specific customisation (ensuring each profile reflects local services, hours, and customer needs), bulk setup and verification processes, unified ranking tracking across all locations, centralised review monitoring with location-level response workflows, and a single dashboard showing performance across your entire network. Each location gets optimised individually while maintaining brand consistency.

Question 15

Can you manage Google Business Profiles for franchises with 10+ locations?

Accepted Answer

Absolutely. Our Enterprise plan scales from 5 to 500+ locations with flexible per-location pricing (from £25/month per location). We've successfully managed nationwide networks and understand the unique challenges: maintaining NAP consistency across locations, preventing duplicate listings, coordinating review responses, ensuring local content relevance, training franchisee teams on GBP best practices, and providing network-wide performance benchmarking. Volume discounts available for larger networks.

Question 16

What's included in your franchise GBP management service?

Accepted Answer

Our franchise programme includes: initial strategy workshop with HQ leadership, custom GBP playbooks tailored to your brand standards, bulk profile setup and verification for all locations, location-specific category and keyword optimisation, centralised review management with brand-compliant response templates, coordinated content calendar (posts, offers, updates), white-labelled training materials for franchisee teams, network-wide performance dashboard, monthly executive reporting with location benchmarking, and dedicated account management. We act as an extension of your marketing team.

Question 17

How do you ensure brand consistency across multiple franchise locations?

Accepted Answer

We create a master brand playbook that defines: approved business descriptions (location-customisable templates), photo and video guidelines (maintaining visual consistency), category selection standards, review response templates (brand voice with local personalisation), posting schedules and content themes, prohibited practices (preventing policy violations), and compliance monitoring. Each location follows the playbook while retaining flexibility for local relevance, ensuring every profile looks professional and on-brand without cookie-cutter duplication.

Question 18

What results do franchise clients typically see from your multi-location GBP management?

Accepted Answer

Franchise clients typically see: 30-50% increase in aggregate Map Pack visibility across all locations within 90 days, 3-5x more customer reviews network-wide (with improved average ratings), reduced time spent on GBP management at the franchisee level (we handle 80% of the work centrally), improved NAP consistency and elimination of duplicate listings, measurable increases in 'directions' and 'calls' actions from Google, and centralised reporting that makes it easy to identify top-performing and underperforming locations. Our largest client manages 200+ locations and has seen consistent year-over-year growth in local search visibility since partnering with us.

Frequently asked questions

Partnering with CTB Marketing

Google Business Profile Services & Strategy

Multi-Location & Franchise Solutions

Real Results from Real Businesses