Question 1

Is this just another marketing agency that will overpromise and underdeliver?

Accepted Answer

Fair question - the industry's full of them. You work directly with Craig Burton (not junior staff), we only onboard two new partners each month, and you can start with a short discovery call. No pressure, just an honest fit check before any paid strategy work.

Question 2

I'm not technical. Will this be too complicated for me?

Accepted Answer

Not at all. Craig handles the strategy and advisory work, and you get clear, plain-English recommendations. There's no software to manage, no dashboards to learn. Just an honest assessment and a roadmap you can act on.

Question 3

How quickly will I see a return on my investment?

Accepted Answer

Most clients see improved rankings within 4-6 weeks of implementing the strategy session recommendations. A Strategy Session gives you a prioritised action plan. The timeline depends on how quickly you or your team can execute. Many clients see meaningful improvements within 30-60 days.

Question 4

What makes you different from other SEO agencies?

Accepted Answer

Three things. We combine local SEO with business automation (most only do one). We play 100% white hat and follow Google's guidelines, because that's what actually lasts. And we teach you the system instead of locking you in. You work directly with Craig, the same expert behind Michelin's profiles. No account managers, no junior teams.

Question 5

Do you use any tricks or shortcuts to rank faster?

Accepted Answer

No. We play 100% white hat and follow Google's guidelines. Shortcuts, fake reviews and keyword stuffing get profiles suspended, and they don't hold up. We'd rather build something that keeps working long after the quick tricks would have collapsed.

Question 6

Am I locked into a long contract?

Accepted Answer

No. Managed work is month to month, and the whole point of how we work is to teach you the system so you could run it yourself. You stay because it's working for you, not because you're trapped in a retainer you can't leave.

Question 7

What if I'm based in Bangkok - or anywhere in Thailand?

Accepted Answer

Perfect. We specialise in Thailand’s local search landscape and understand the regulatory requirements. You get localisation that generic international agencies miss.

Question 8

What makes this different from DIY tools?

Accepted Answer

A DIY tool hands you a login and leaves you to it. We give you the tools, the education and a clear plan built on ten-plus years of Google expertise, the same playbook we've used for 500+ locations in Southeast Asia. Run it yourself, or bring us in to manage it. Either way it's done the white-hat way, and you're never locked in.

Question 9

What's included in your Google Business Profile setup service?

Accepted Answer

We handle professional account creation, verification (all methods including postcard, phone, video), complete profile enhancement with SEO-optimised descriptions, category strategy, product/service listings, photo and video uploads, initial post creation, and a comprehensive 100-point audit. You get a fully optimised, verified profile ready to rank from day one.

Question 10

How do you approach Google Business Profile optimisation?

Accepted Answer

Our optimisation process addresses all ranking factors: primary and secondary category selection, keyword-optimised business descriptions, NAP consistency across citations, attribute optimisation, photo geo-tagging, post frequency and engagement signals, review velocity and responses, and Q&A management. We benchmark against Google's best practices and your top local competitors.

Question 11

What's your review management strategy?

Accepted Answer

We implement a complete reputation system: review generation landing pages with QR codes, smart routing (positive reviews to Google, negative to private feedback), daily monitoring, AI-assisted response drafting with human approval, negative review escalation workflows, sentiment tracking, and staff training scripts. Most clients see 3-5x more reviews within 90 days.

Question 12

Do you handle Google Business Profile setup for multi-location businesses and franchises?

Accepted Answer

Yes. We specialise in multi-location GBP management for franchise networks and retail chains across Thailand. Our Enterprise plan includes bulk setup, location-specific playbooks, centralised reporting dashboards, team training, and white-labelled support, with flexible per-location pricing from ฿750/month.

Question 13

How does your service differ from DIY tools or other agencies?

Accepted Answer

Three key differences: (1) You work directly with Craig Burton, the same expert behind Michelin's GBP strategy, not junior account managers. (2) We combine local SEO with business automation (missed call recovery, unified inbox). Most agencies only do one. (3) We specialise in Thailand's market with regulatory knowledge and bilingual support that international agencies can't match.

Question 14

What results can I expect from professional GBP optimisation?

Accepted Answer

Most clients see improved Map Pack rankings within 4-6 weeks, increased calls and direction requests within 30 days, and measurable ROI within 60-90 days. Growth depends on market competition.

Question 15

Do you specialise in Google Business Profile management for franchise businesses?

Accepted Answer

Yes, franchise and multi-location GBP management is our core speciality. We've managed hundreds of locations across Thailand for leading franchise brands including Michelin, and retail networks. Our Enterprise plan is specifically designed for franchise operators who need centralised strategy, location-specific execution, and consolidated reporting across their entire network.

Question 16

How do you handle GBP optimisation for multiple locations across Thailand?

Accepted Answer

We use a centralised playbook approach: HQ-level strategy development, location-specific customisation (ensuring each profile reflects local services, hours, and customer needs), bulk setup and verification processes, unified ranking tracking across all locations, centralised review monitoring with location-level response workflows, and a single dashboard showing performance across your entire network. Each location gets optimised individually while maintaining brand consistency.

Question 17

Can you manage Google Business Profiles for franchises with 10+ locations?

Accepted Answer

Absolutely. Our Enterprise plan scales from 5 to 500+ locations with flexible per-location pricing from ฿750/month per location. We've successfully managed nationwide networks and understand the unique challenges: maintaining NAP consistency across locations, preventing duplicate listings, coordinating review responses, ensuring local content relevance, training franchisee teams on GBP best practices, and providing network-wide performance benchmarking. Volume discounts available for larger networks.

Question 18

What's included in your franchise GBP management service?

Accepted Answer

Our franchise programme includes: initial strategy workshop with HQ leadership, custom GBP playbooks tailored to your brand standards, bulk profile setup and verification for all locations, location-specific category and keyword optimisation, centralised review management with brand-compliant response templates, coordinated content calendar (posts, offers, updates), white-labelled training materials for franchisee teams, network-wide performance dashboard, monthly executive reporting with location benchmarking, and dedicated account management. We act as an extension of your marketing team.

Question 19

How do you ensure brand consistency across multiple franchise locations?

Accepted Answer

We create a master brand playbook that defines: approved business descriptions (location-customisable templates), photo and video guidelines (maintaining visual consistency), category selection standards, review response templates (brand voice with local personalisation), posting schedules and content themes, prohibited practices (preventing policy violations), and compliance monitoring. Each location follows the playbook while retaining flexibility for local relevance, ensuring every profile looks professional and on-brand without cookie-cutter duplication.

Question 20

What results do franchise clients typically see from your multi-location GBP management?

Accepted Answer

Franchise clients typically see: 30-50% increase in aggregate Map Pack visibility across all locations within 90 days, 3-5x more customer reviews network-wide (with improved average ratings), reduced time spent on GBP management at the franchisee level (we handle 80% of the work centrally), improved NAP consistency and elimination of duplicate listings, measurable increases in 'directions' and 'calls' actions from Google, and centralised reporting that makes it easy to identify top-performing and underperforming locations. Our largest client manages 200+ locations and has seen consistent year-over-year growth in local search visibility since partnering with us.

Question 21

What tools and platforms do you use?

Accepted Answer

We are Google-first. Our work centres on Google Business Profile and Google Maps, supported by Rank-in-Maps and the analytics, reporting, review, and automation tools appropriate to your business. We do not force every client into the same software stack. We start with the outcome you need, the data you already have, and the way your team actually works. Then we choose or build the simplest system that supports it.

Question 22

What tools and platforms do you support?

Accepted Answer

We can work directly with Google Business Profile and alongside an existing location-management stack. Platforms such as Yext and Uberall are designed to distribute location information across large networks of directories, maps, search engines, and other publishers. That can make sense for enterprise organisations with hundreds or thousands of locations and a genuine need to manage data across all those destinations. Our approach is more Google-first. If you already use Yext, Uberall, or another enterprise platform, we assess how it fits your operation rather than recommending that you replace it automatically. If you do not need that scale or complexity, we will not push you into it.

Question 23

Who owns the data?

Accepted Answer

You retain ownership of the business information, content, and customer data you provide. Your Google Business Profiles remain under accounts controlled by your business, with CTB receiving only the access needed to do the agreed work. CTB retains ownership of its software, methods, templates, and internal systems. Your business data remains confidential, and we do not sell personal data. If the relationship ends, we provide a clear handover and you can request an export of your data before access closes.

Frequently asked questions

Partnering with CTB Marketing

Google Business Profile Services & Strategy

Multi-Location & Franchise Solutions

Technology, Platforms & Data Ownership

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