Your English page explains the service clearly. The Thai version exists, but key details are missing or the contact button leads somewhere else. Two languages do not help if one leaves the reader stranded, and Thai localized keyword research is where the fix starts.
CTB Digital Marketing Co., Ltd. can help you plan keyword research and on-page content around the specific questions each version needs to answer.
Talk to CTB about your bilingual pages
Scope and inclusions
What the engagement covers. Thai and English keyword research tied to a buying decision, with the language and source of each query recorded; page briefs naming the reader, the page's job, the questions it must answer and the facts needed to write it; on-page work across titles, descriptions, headings, body copy and internal links; and a check of language switchers, contact links and technical language tags.
Out of scope. We do not provide search-volume forecasts as traffic guarantees; any figures carry their source, date and limitations. Publishing is done by whoever owns the site unless agreed otherwise. Full technical investigation is the technical audit scope.
Start with the question behind the search
Find out what a visitor needs to know before they can buy: whether the service suits them, what is included, where you deliver it, and how to take the next step.
Connect relevant search queries to that decision and to a planned page. Keep the language and source of your query evidence visible so an English term is not mistaken for proof of Thai demand.
If you lack data on a topic, note the gap. Use keyword research to make editorial decisions, not to claim certainty the numbers cannot support.
Turn research into practical page briefs
A useful brief names the reader, the page's job, the questions it must answer, and the facts needed to write it. It can also include search examples and notes on related pages.
For bilingual sites, separate shared facts from language choices. Both versions must describe the same actual service, but the wording and examples should suit the reader.
This gives writers and reviewers clear guidance instead of an instruction to repeat a keyword a set number of times.
Check the entire journey across languages
On-page work covers titles, descriptions, headings, body copy and internal links. Agree which elements we edit and whether your team or CTB publishes the changes.
Check language switchers and contact links carefully. A visitor who switches language should stay on the same task. Check any technical language tags against how your site actually routes visitors, rather than an assumed template setup.
For deeper technical work, see our technical audit scope.
Keep language review distinct from factual review
Decide who checks the Thai phrasing, who verifies the service facts, and who signs off on the final page. These are separate jobs, even when one person handles more than one.
Our technical team works directly with bilingual speech and text systems, such as our open-source THAI-Remix translation prototype, so we know first-hand that preserving exact meaning across English and Thai needs conscious verification, not an automated assumption. Keep both checks explicit before publishing.
Where we work
CTB works with businesses serving customers in Bangkok, Samut Prakan, Phuket and Pattaya City. The bilingual plan is built around the searches your customers actually run. Full operating details are on the /services/ hub.
Frequently asked questions
Do both versions need identical wording?
No. They need consistent facts and the same underlying offer. Readers should understand what you sell without struggling through stiff, word-for-word translations, so each version is written for its reader while the service details stay the same across both.
Do you provide search-volume forecasts?
Any volume figures include their source, date and limitations. We agree the research deliverable first; tool estimates are not guarantees of traffic or leads, and we do not present them as a promise of a particular number of enquiries.
Can we improve existing pages?
Yes. Show us the pages and tell us which readers or tasks they are failing. Improving an existing page is often better than creating a competing URL that splits the topic and leaves both versions weaker.
Will bilingual pages guarantee more Thai customers?
No. Clearer Thai and English content removes a barrier for readers who were getting stuck, but the number of customers depends on demand, pricing and competition. We report what changed and what we observed without claiming the pages caused a sale.
Make your pages work in both languages
Talk to CTB about your Thai and English content. Start with the service, the intended reader, and the information they need to take action.