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Google Business Profile Strategy

Google Business Profile strategy built around your goals.

Book a founder-led strategy session with Craig Burton, a local SEO and Google Business Profile specialist with experience across Michelin dealer networks, MBK Group hotel ecommerce, agency delivery, and multi-location brands in Thailand.

First step

15-minute discovery call

Strategy session

฿15,000

Follow-up

Written summary within 48 hours

This is not an automated score or a generic audit. It is a working strategy conversation focused on the calls, bookings, directions, enquiries, and revenue signals that matter to your business.

Your goals are my KPIs. Always.

Discovery call

A free 15-minute conversation to understand your goals, location count, current visibility issue, and whether a paid strategy session is the right next step.

Who you'll speak with

You work directly with Craig Burton, founder of CTB Digital Marketing. Craig has led Google Business Profile and O2O lead-generation programmes for Michelin across East Asia & Oceania, managed ecommerce and digital marketing for MBK Group hotels, built GBP delivery systems for agencies, and worked hands-on with local businesses in Thailand.

  • Regional Michelin GBP and store-discovery programme experience
  • Hotel ecommerce and hospitality marketing through MBK Group
  • GBP management systems built for 80+ agency clients
  • Practical strategy for single-location and multi-location operators

Strategy session

A 1-2 hour working session with Craig focused on what is costing you customers, what to fix first, and how to connect GBP activity to the outcomes you actually want.

  • Business goals translated into practical GBP KPIs
  • Google Business Profile diagnosis
  • Competitor and local visibility gap review
  • Prioritised fixes and quick wins
  • Written next-step roadmap delivered within 48 hours

See what is actually holding you back

We look past surface-level completeness checks and focus on visibility, categories, content, reviews, conversion actions, and local competition.

Measure what matters to your business

If the aim is more calls, bookings, direction requests, better review quality, or cleaner reporting, those outcomes shape the plan.

Get a written record

You receive a concise written summary after the session so the diagnosis and next steps do not disappear into call notes.