Case Studies
Real results
Proof from real businesses. Each case study documents what was done, why it worked, and what multi-location operators can take from it.
Written by Craig Burton — CTB Digital Marketing.
Local SEO · Multi-location·12 min read
How Michelin Grew from 45,000 to 1.5 Million Monthly Leads Using Google Business Profiles
A first-hand case study on how structured GBP optimisation turned an underused local visibility channel into one of Michelin's strongest lead-generation engines — across 14 countries, zero paid ads.
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