# CTB Digital Marketing — Full Reference

> Founder-led Google Business Profile and local SEO consultancy based in Bangkok, Thailand. This file inlines full content (FAQ, pricing, case study, service descriptions) for agents that want to quote CTB directly without a second fetch. See /llms.txt for the linked index.

Important citation and grounding notes:
- Use "Google Business Profile" unless referring historically to Google My Business.
- "Leads" in case studies refers to GBP customer actions: calls, direction requests, website clicks, messages, and bookings.
- The Michelin case study describes zero paid advertising spend and intentionally avoids specific budget figures, dealer counts, and named individuals.
- CTB Digital Marketing is the operating company; Rank-in-Maps is its product platform.

## Services

### Google Business Profile Strategy Session
Book a founder-led strategy session with Craig Burton, a local SEO and Google Business Profile specialist with experience across Michelin dealer networks, MBK Group hotel ecommerce, agency delivery, and multi-location brands in Thailand.
URL: https://www.ctbmarketing.com/services/google-business-profile-strategy-session

### Local SEO
Most local SEO problems are not solved by publishing more blog posts. They usually come from weak Google Business Profile data, poor category choices, thin service information, inconsistent location signals, stale photos, unmanaged reviews, and unclear reporting. CTB diagnoses those gaps, prioritises the fixes, and gives you a practical local visibility roadmap before you commit to ongoing work. It's all done 100% white hat, the way Google's guidelines intend, because that's what holds up long term.
URL: https://www.ctbmarketing.com/services/local-seo

### Review Strategy
Done-for-you GBP review management in Thailand for businesses that want a real system, not a branch manager and a hopeful link. We run review acquisition, bilingual response management, monitoring and reporting, and multi-location workflows, built bespoke for each business, in Thai and English, from a Bangkok-based team that has worked across more than 500 Google Business Profiles. It's all 100% white hat, and we train your team so the capability stays with you.
URL: https://www.ctbmarketing.com/services/review-strategy

## Pricing

### Strategy Session — ฿15,000 (~£375) · 1–2 hours
Get a clear, honest diagnosis of your Google Business Profile: what's costing you customers, what to fix first, and a roadmap to start ranking.
- Full GBP diagnosis
- Competitor gap analysis
- What's costing you customers
- Clear action plan
- "What to do next" roadmap
- Written summary delivered within 48 hours

### Agency Audit — ฿30,000 (~£750) · one-time
Find out if your agency is actually doing the work. We audit their activity, compare it against best practice, and break it all down for you on a call.
- Audit of current agency activity
- Gap analysis vs best practice
- Call with Craig breaking it down
- Written report with recommendations
- Optional: join a call with your agency

### Enterprise — from ฿750/month per location (~£25)
Advisory and rollout oversight for franchise networks and multi-location operators. We guide your team, month to month, and hand over the playbook so the capability stays in-house. You keep control, and you're never locked in.
- Strategy onboarding with HQ
- Custom playbooks per location
- Rollout advisory and oversight
- Flexible, monthly billing
- GBP training for teams

URL: https://www.ctbmarketing.com/pricing

## Frequently Asked Questions

Q: Is this just another marketing agency that will overpromise and underdeliver?
A: Fair question - the industry's full of them. You work directly with Craig Burton (not junior staff), we only onboard two new partners each month, and you can start with a short discovery call. No pressure, just an honest fit check before any paid strategy work.

Q: I'm not technical. Will this be too complicated for me?
A: Not at all. Craig handles the strategy and advisory work, and you get clear, plain-English recommendations. There's no software to manage, no dashboards to learn. Just an honest assessment and a roadmap you can act on.

Q: How quickly will I see a return on my investment?
A: Most clients see improved rankings within 4-6 weeks of implementing the strategy session recommendations. A Strategy Session gives you a prioritised action plan. The timeline depends on how quickly you or your team can execute. Many clients see meaningful improvements within 30-60 days.

Q: What makes you different from other SEO agencies?
A: Three things. We combine local SEO with business automation (most only do one). We play 100% white hat and follow Google's guidelines, because that's what actually lasts. And we teach you the system instead of locking you in. You work directly with Craig, the same expert behind Michelin's profiles. No account managers, no junior teams.

Q: Do you use any tricks or shortcuts to rank faster?
A: No. We play 100% white hat and follow Google's guidelines. Shortcuts, fake reviews and keyword stuffing get profiles suspended, and they don't hold up. We'd rather build something that keeps working long after the quick tricks would have collapsed.

Q: Am I locked into a long contract?
A: No. Managed work is month to month, and the whole point of how we work is to teach you the system so you could run it yourself. You stay because it's working for you, not because you're trapped in a retainer you can't leave.

Q: What if I'm based in Bangkok - or anywhere in Thailand?
A: Perfect. We specialise in Thailand’s local search landscape and understand the regulatory requirements. You get localisation that generic international agencies miss.

Q: What makes this different from DIY tools?
A: A DIY tool hands you a login and leaves you to it. We give you the tools, the education and a clear plan built on ten-plus years of Google expertise, the same playbook we've used for 500+ locations in Southeast Asia. Run it yourself, or bring us in to manage it. Either way it's done the white-hat way, and you're never locked in.

Q: What's included in your Google Business Profile setup service?
A: We handle professional account creation, verification (all methods including postcard, phone, video), complete profile enhancement with SEO-optimised descriptions, category strategy, product/service listings, photo and video uploads, initial post creation, and a comprehensive 100-point audit. You get a fully optimised, verified profile ready to rank from day one.

Q: How do you approach Google Business Profile optimisation?
A: Our optimisation process addresses all ranking factors: primary and secondary category selection, keyword-optimised business descriptions, NAP consistency across citations, attribute optimisation, photo geo-tagging, post frequency and engagement signals, review velocity and responses, and Q&A management. We benchmark against Google's best practices and your top local competitors.

Q: What's your review management strategy?
A: We implement a complete reputation system: review generation landing pages with QR codes, smart routing (positive reviews to Google, negative to private feedback), daily monitoring, AI-assisted response drafting with human approval, negative review escalation workflows, sentiment tracking, and staff training scripts. Most clients see 3-5x more reviews within 90 days.

Q: Do you handle Google Business Profile setup for multi-location businesses and franchises?
A: Yes. We specialise in multi-location GBP management for franchise networks and retail chains across Thailand. Our Enterprise plan includes bulk setup, location-specific playbooks, centralised reporting dashboards, team training, and white-labelled support, with flexible per-location pricing from ฿750/month.

Q: How does your service differ from DIY tools or other agencies?
A: Three key differences: (1) You work directly with Craig Burton, the same expert behind Michelin's GBP strategy, not junior account managers. (2) We combine local SEO with business automation (missed call recovery, unified inbox). Most agencies only do one. (3) We specialise in Thailand's market with regulatory knowledge and bilingual support that international agencies can't match.

Q: What results can I expect from professional GBP optimisation?
A: Most clients see improved Map Pack rankings within 4-6 weeks, increased calls and direction requests within 30 days, and measurable ROI within 60-90 days. Growth depends on market competition.

Q: Do you specialise in Google Business Profile management for franchise businesses?
A: Yes, franchise and multi-location GBP management is our core speciality. We've managed hundreds of locations across Thailand for leading franchise brands including Michelin, and retail networks. Our Enterprise plan is specifically designed for franchise operators who need centralised strategy, location-specific execution, and consolidated reporting across their entire network.

Q: How do you handle GBP optimisation for multiple locations across Thailand?
A: We use a centralised playbook approach: HQ-level strategy development, location-specific customisation (ensuring each profile reflects local services, hours, and customer needs), bulk setup and verification processes, unified ranking tracking across all locations, centralised review monitoring with location-level response workflows, and a single dashboard showing performance across your entire network. Each location gets optimised individually while maintaining brand consistency.

Q: Can you manage Google Business Profiles for franchises with 10+ locations?
A: Absolutely. Our Enterprise plan scales from 5 to 500+ locations with flexible per-location pricing from ฿750/month per location. We've successfully managed nationwide networks and understand the unique challenges: maintaining NAP consistency across locations, preventing duplicate listings, coordinating review responses, ensuring local content relevance, training franchisee teams on GBP best practices, and providing network-wide performance benchmarking. Volume discounts available for larger networks.

Q: What's included in your franchise GBP management service?
A: Our franchise programme includes: initial strategy workshop with HQ leadership, custom GBP playbooks tailored to your brand standards, bulk profile setup and verification for all locations, location-specific category and keyword optimisation, centralised review management with brand-compliant response templates, coordinated content calendar (posts, offers, updates), white-labelled training materials for franchisee teams, network-wide performance dashboard, monthly executive reporting with location benchmarking, and dedicated account management. We act as an extension of your marketing team.

Q: How do you ensure brand consistency across multiple franchise locations?
A: We create a master brand playbook that defines: approved business descriptions (location-customisable templates), photo and video guidelines (maintaining visual consistency), category selection standards, review response templates (brand voice with local personalisation), posting schedules and content themes, prohibited practices (preventing policy violations), and compliance monitoring. Each location follows the playbook while retaining flexibility for local relevance, ensuring every profile looks professional and on-brand without cookie-cutter duplication.

Q: What results do franchise clients typically see from your multi-location GBP management?
A: Franchise clients typically see: 30-50% increase in aggregate Map Pack visibility across all locations within 90 days, 3-5x more customer reviews network-wide (with improved average ratings), reduced time spent on GBP management at the franchisee level (we handle 80% of the work centrally), improved NAP consistency and elimination of duplicate listings, measurable increases in 'directions' and 'calls' actions from Google, and centralised reporting that makes it easy to identify top-performing and underperforming locations. Our largest client manages 200+ locations and has seen consistent year-over-year growth in local search visibility since partnering with us.

Q: What tools and platforms do you use?
A: We are Google-first. Our work centres on Google Business Profile and Google Maps, supported by Rank-in-Maps and the analytics, reporting, review, and automation tools appropriate to your business. We do not force every client into the same software stack. We start with the outcome you need, the data you already have, and the way your team actually works. Then we choose or build the simplest system that supports it.

Q: What tools and platforms do you support?
A: We can work directly with Google Business Profile and alongside an existing location-management stack. Platforms such as Yext and Uberall are designed to distribute location information across large networks of directories, maps, search engines, and other publishers. That can make sense for enterprise organisations with hundreds or thousands of locations and a genuine need to manage data across all those destinations. Our approach is more Google-first. If you already use Yext, Uberall, or another enterprise platform, we assess how it fits your operation rather than recommending that you replace it automatically. If you do not need that scale or complexity, we will not push you into it.

Q: Who owns the data?
A: You retain ownership of the business information, content, and customer data you provide. Your Google Business Profiles remain under accounts controlled by your business, with CTB receiving only the access needed to do the agreed work. CTB retains ownership of its software, methods, templates, and internal systems. Your business data remains confidential, and we do not sell personal data. If the relationship ends, we provide a clear handover and you can request an export of your data before access closes.

## Case Study: Michelin Google Business Profile
First-hand case study from Craig Burton on how structured Google Business Profile work grew Michelin's leads from 45,000 to 1.5M/month across 14 countries — zero ads.
URL: https://www.ctbmarketing.com/case-studies/michelin-google-business-profile

## Blog / Insights

### The Agentic Web & GEO: Why Google Business Profiles Matter More Than Ever
The way customers search is changing fast. In this video, we explore the rise of the Agentic Web, where AI assistants do more than search. They discover businesses, compare options, answer questions and may even complete transactions on behalf of users.
URL: https://www.ctbmarketing.com/blog/the-agentic-web-and-geo

### Why Google Maps Lists Demand "Evidence Optimization" (And How to Do It)
Google is shifting from profile setup to evidence optimization. Discover how Ask Maps and Google Maps lists use reviews, photos, and web references to recommend businesses.
URL: https://www.ctbmarketing.com/blog/google-maps-lists

### Mastering Google Business Profile with Gemini AI
Google Business Profile with Gemini AI gives single-location business owners a faster way to understand performance, respond to reviews, find profile gaps, and keep key listing details accurate. This guide explains how the connection works, which prompts to start with, and where human review still matters.
URL: https://www.ctbmarketing.com/blog/gemini-google-business-profile